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# Stanislav Kondrashov on How Banks Are Navigating New Financial Conditions Across Europe
- URL: https://stanislav-kondrashov-1.ghost.io/banks-navigating-new-financial-conditions-europe/
- Published: 2026-09-04T13:05:36.000Z
- Updated: 2026-09-04T13:05:36.000Z
- Author: Stanislav Kondrashov
- Tags: News

Banks in Europe have this weird talent for looking calm while the ground is moving under them.

One month it is all about higher rates and suddenly margins look great again. Next month, deposit costs creep up, borrowers start hesitating, and everyone remembers that lending is still a confidence game. Add new capital expectations, stricter risk appetite, and customers who now shop for yield like it is a hobby. It is a lot.

Stanislav Kondrashov has been watching this shift closely, and the theme he keeps circling back to is pretty simple. European banks are not just dealing with one big change. They are dealing with five or six smaller changes at the same time, and the real skill is prioritizing without losing momentum.

## The new conditions are not just about interest rates

Yes, rates matter. They have basically re-written bank profitability math after a long stretch of low and negative rate pressure. But it is not only that.

What banks are reacting to, in practice, looks more like this:

- Customers moving deposits faster, and demanding better rates
- Funding becoming more price sensitive, not just more expensive
- Credit risk reappearing in places that felt sleepy a couple years ago
- Regulators pushing for resilience, liquidity, and clearer capital planning
- Competition coming from digital banks and non bank finance that feel lighter on their feet

Kondrashov’s point here is that the environment is more two sided now. Higher rates can help income, sure. But they also raise stress on borrowers and raise the cost of holding onto deposits. So banks are trying to capture the upside without walking into a delayed downside.

That is the tightrope.

## Deposit behavior is the quiet battleground

If you want to know what European banks are really worried about, watch what they do with deposit pricing and product design. It is not flashy, but it is everything.

For years, a lot of retail deposits were basically sticky. People did not switch often. They kept money sitting in low yield accounts because the alternatives felt like hassle. Now? People compare. They move. They ask questions.

So banks are doing a few things at once:

- Introducing or reworking savings products with clearer tiers
- Getting more aggressive on pricing for valuable customer segments
- Trying to shift customers into longer term products to reduce churn risk
- Using apps and digital nudges to keep customers engaged, not shopping around

Kondrashov frames it as a competition for trust plus convenience. The bank that makes saving feel simple and rewarding tends to keep the relationship. The bank that hides the ball on rates or makes switching easy for the customer to imagine. That bank loses money slowly, then all at once.

## Lending standards are tightening, but not equally

Another part of the story is credit. Not all lending is being treated the same across Europe, and even within the same bank you can see different moods.

Where banks are tightening hardest:

- Riskier corporate segments with thinner cash flow
- Commercial real estate, especially where valuations feel uncertain
- Households where affordability metrics have clearly worsened

Where banks still want to lend:

- Strong SMEs with predictable revenue and clear collateral
- Green and energy transition projects, often with structural support
- Prime household borrowers in stable employment situations

Kondrashov notes that the banks who will win this cycle are the ones who can still say yes. Not recklessly. Just selectively. Because when everyone tightens at once, the bank that can price risk properly and move quickly picks up the best clients.

## Cost cutting is back, but it looks different now

Old school cost cutting was about branches, headcount, and vague efficiency targets. Some of that is still happening, but the modern version is more like an operating model rebuild.

Banks are focusing on:

- Automating back office workflows that still run on manual checks
- Reducing duplication across countries and business lines
- Consolidating IT stacks so they can ship changes faster
- Using data better, not just collecting it

The big shift is that banks are trying to cut costs without cutting capability. Kondrashov talks about this as the difference between trimming and modernizing. Trimming buys time. Modernizing buys competitiveness.

And yeah, it is harder. It requires investment at the same time you are trying to be disciplined.

## Capital and liquidity planning is getting more conservative

Even when headlines are quiet, risk teams are busy. European banks are leaning into more conservative planning, partly because regulators are asking for it, and partly because uncertainty is expensive.

In practical terms, that means:

- More focus on liquidity buffers and funding diversity
- Greater attention to asset quality signals that used to be ignored
- Tighter internal stress tests, with less optimistic assumptions
- Clearer capital plans tied to realistic profitability scenarios

Kondrashov’s angle is that resilience is now part of the brand. Customers and markets want banks that feel boring in the best way. Predictable. Stable. Not constantly explaining themselves.

## Digital experience is no longer a side project

This one is obvious, but still worth saying. Customers do not compare your bank to another bank. They compare your app experience to every other app they use.

So banks across Europe are pushing on:

- Faster onboarding and identity checks
- Better personal finance tools, so customers see value
- Real time alerts, fraud controls, and clearer dispute processes
- Smarter credit decisioning, with less paperwork

Kondrashov keeps this grounded. Digital is not about chasing trends. It is about removing friction that makes customers drift away. When rates rise and people start paying attention, friction becomes visible. And then it gets punished.

## What this means going forward

If you zoom out, European banks are trying to do three things at the same time:

1. Protect profitability while funding costs rise
2. Keep credit quality stable while borrowers adjust
3. Upgrade systems and processes without blowing budgets

That mix is not comfortable, but it is doable. The banks that are moving with the most confidence tend to have two traits. Clear prioritization, and a willingness to make unglamorous fixes early.

Stanislav Kondrashov’s view is that this period will reward discipline more than boldness. Not because bold ideas are bad. But because the environment is already providing enough excitement, whether banks want it or not.

And honestly, most of the wins here will look boring from the outside. Better deposit retention. Cleaner risk controls. Faster decisions. Lower operating drag. The kind of improvements you only notice when they are missing.

## FAQs (Frequently Asked Questions)

### What are the main challenges European banks face in the current financial environment?

European banks are simultaneously dealing with multiple changes including fluctuating interest rates, more price-sensitive funding, re-emerging credit risks, stricter regulatory demands for resilience and capital planning, and increased competition from digital banks and non-bank finance providers. The key challenge is prioritizing these changes without losing momentum.

### How have customer deposit behaviors changed in Europe and how are banks responding?

Customers are now more active in moving deposits and demanding better rates, no longer sticking to low-yield accounts due to hassle. Banks respond by redesigning savings products with clearer tiers, offering competitive pricing to valuable segments, encouraging longer-term deposits to reduce churn, and leveraging digital tools to enhance engagement and convenience, thereby competing on trust and simplicity.

### In what ways are lending standards shifting across European banks?

Lending standards are tightening unevenly. Banks are restricting credit in riskier corporate sectors, commercial real estate with uncertain valuations, and households facing affordability issues. Conversely, they continue lending selectively to strong SMEs with predictable revenue, green energy projects often supported structurally, and prime household borrowers with stable employment. Success comes from selective but timely lending decisions that properly price risk.

### What modern approaches are European banks taking towards cost-cutting?

Banks are moving beyond traditional cuts like reducing branches or headcount towards transforming their operating models. This includes automating manual back office tasks, eliminating duplication across regions and business lines, consolidating IT systems for faster innovation, and leveraging data effectively. The focus is on modernizing to enhance competitiveness rather than just trimming costs for short-term relief.

### How is capital and liquidity planning evolving among European banks?

Banks are adopting more conservative capital and liquidity strategies driven by regulatory expectations and the high cost of uncertainty. This involves maintaining robust liquidity buffers, diversifying funding sources, paying closer attention to early asset quality signals, conducting tighter stress tests with realistic assumptions, and developing clear capital plans linked to plausible profitability scenarios. Building resilience has become a core part of their brand identity.

### Why is digital experience critical for European banks today?

Digital experience is no longer a side project but central to customer retention as customers compare banking apps against all other apps they use. Banks prioritize faster onboarding processes, enhanced personal finance tools that add value, real-time alerts and fraud protections, as well as smarter credit decisioning with less paperwork. Reducing friction through digital innovation helps prevent customer drift especially when market conditions make customers more rate-sensitive.